Publicaciones en colaboración con investigadores/as de Universidad de Burgos (46)

2024

  1. Building consumer–brand relationships in the channel-mix era. The role of self–brand connection and product involvement

    Journal of Product and Brand Management, Vol. 33, Núm. 1, pp. 76-90

  2. La omnicanalidad como palanca de empoderamiento de las consumidoras

    AEMARK 2024. Actas del 35 Congreso Internacional de Marketing (Cuenca, 11-13 de septiembre de 2024)

  3. Navigating the Digital Era: Exploring Consumer Behavior Across Multiple Channels: A Review and Research Agenda

    The Impact of Digitalization on Current Marketing Strategies (Emerald Group Publishing Ltd.), pp. 211-229

  4. Training entrepreneurs in culturally diverse countries. Influence of Social Norms on Entrepreneurial Intention

    The International Journal of Management Education, Vol. 22, Núm. 3, pp. 1-14

2023

  1. Entrepreneurial Passion and SEW in Family Firms: The Role of the Founder and Effects on Performance

    Academy of Management Proceedings, Vol. 23, Núm. 1

  2. Let it flow: the role of seamlessness and the optimal experience on consumer word of mouth in omnichannel marketing

    Journal of Research in Interactive Marketing, Vol. 17, Núm. 1, pp. 1-18

2022

  1. Are interactions between need for achievement and social networks the driving force behind entrepreneurial Intention? A trait activation story

    Journal of Business Research, Vol. 149, pp. 65-76

  2. Creatividad organizativa y emociones

    Bases biológicas, psicológicas y socioculturales de la creatividad (Los Libros de la Catarata), pp. 212-221

  3. ¿Conectamos? El marketing relacional en la era del mix de canales

    DOCFRADIS, Vol. 4

2021

  1. En la era de la combinación de canales, ¡conecta con el cliente!

    AEMARK 2021: Actas del XXXII Congreso Internacional de Marketing (Jaén, 8-11 de septiembre de 2021)

  2. The effect of use, overuse, and appeal of mobile game app on add-ons purchases and players recruitment

    Journal of Organizational and End User Computing, Vol. 33, Núm. 2, pp. 59-84

  3. The impact of social capital on entrepreneurial intention and its antecedents: Differences between social capital online and offline

    BRQ Business Research Quarterly

2020

  1. Have an omnichannel seamless interaction experience! Dimensions and effect on consumer satisfaction

    Journal of Marketing Management, Vol. 36, Núm. 17-18, pp. 1731-1761

  2. Online and Face-to-Face Social Networks and Dispositional Affectivity. How to Promote Entrepreneurial Intention in Higher Education Environments to Achieve Disruptive Innovations?

    Frontiers in Psychology, Vol. 11

  3. Revisión del comportamiento del consumidor en el uso de múltiples canales

    DOCFRADIS, Vol. 02, pp. 1-33

  4. The Path between Personality, Self-Efficacy, and Shopping Regarding Games Apps

    Journal of Theoretical and Applied Electronic Commerce Research, Vol. 15, Núm. 2, pp. 59-75

  5. The future of omnichannel retailing: Will apparel shopping habits be permanently impacted by COVID-19? A cross cultural proposal.

    Congresso Latino Americano de Varejo e Consumo (CLAV)

  6. The role of omnichannel tendency in digital information processing

    Online Information Review, Vol. 44, Núm. 7, pp. 1347-1367

2019

  1. Be seamless and get a flowing shared experience

    AEMARK 2019: Actas del XXXI Congreso Internacional de Marketing (Cáceres, 11-13 de septiembre de 2019)

  2. Drivers and inhibitors of video game addiction

    AEMARK 2019: Actas del XXXI Congreso Internacional de Marketing (Cáceres, 11-13 de septiembre de 2019)