ANA ISABEL
RODRIGUEZ ESCUDERO
CATEDRATICOS DE UNIVERSIDAD
![Foto de Franciso José](/img/nophoto.png)
Franciso José
Molina Castillo
Publications dans lesquelles il/elle collabore avec Franciso José Molina Castillo (1)
2012
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Do switching costs really provide a first-mover advantage?
Marketing Intelligence and Planning, Vol. 30, Núm. 2, pp. 165-187