ANA ISABEL
RODRIGUEZ ESCUDERO
CATEDRATICOS DE UNIVERSIDAD
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McMaster University
Hamilton, CanadáMcMaster University-ko ikertzaileekin lankidetzan egindako argitalpenak (1)
2009
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Customer involvement in new service development: An examination of antecedents and outcomes
Journal of Product Innovation Management, Vol. 26, Núm. 5, pp. 536-550