REBECA
SAN JOSE CABEZUDO
PROFESORES TITULARES DE UNIVERSIDAD
Manhattan College
Nueva York, Estados UnidosPublications in collaboration with researchers from Manhattan College (2)
2020
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Have an omnichannel seamless interaction experience! Dimensions and effect on consumer satisfaction
Journal of Marketing Management, Vol. 36, Núm. 17-18, pp. 1731-1761
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The future of omnichannel retailing: Will apparel shopping habits be permanently impacted by COVID-19? A cross cultural proposal.
Congresso Latino Americano de Varejo e Consumo (CLAV)