ANA MARIA
ORTEGA ALVAREZ
PROFESORES TITULARES DE UNIVERSIDAD
University of Memphis
Memphis, Estados UnidosPublicacións en colaboración con investigadores/as de University of Memphis (1)
2022
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User Acceptance of Information Technology Systems as a Driver of Innovation in the Colombian Fashion Industry: An Abstract
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 171-172