ANA MARIA
ORTEGA ALVAREZ
PROFESORES TITULARES DE UNIVERSIDAD
Universidad EAFIT
Medellín, ColombiaPublications in collaboration with researchers from Universidad EAFIT (9)
2024
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Typology of Firms by Innovation Performance: A Cluster Analysis of a Regional Innovation System
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 148-156
2023
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Psychological pricing: Myth or reality? The impact of nine-ending prices on purchasing attitudes and brand revenue
Journal of Retailing and Consumer Services, Vol. 71
2022
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Autonomous cycles of data analysis tasks for innovation processes in MSMEs
Applied Computing and Informatics
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User Acceptance of Information Technology Systems as a Driver of Innovation in the Colombian Fashion Industry: An Abstract
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 171-172
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Worldwide trends in the scientific production on soccer players market value, a bibliometric analysis using bibliometrix R-tool
Team Performance Management, Vol. 28, Núm. 5-6, pp. 415-440
2020
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Determinants of innovation performance of organizations in a regional innovation system from a developing country
International Journal of Innovation Science, Vol. 12, Núm. 3, pp. 345-362
2018
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Colombian consumers’ outshopping of apparel in the U.S.
International Review of Retail, Distribution and Consumer Research, Vol. 28, Núm. 2, pp. 137-156
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Regional innovation systems: Systematic literature review and recommendations for future research
Cogent Business and Management, Vol. 5, Núm. 1
2017
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International Consumers’ Apparel Outshopping in the USA: An Extended Abstract
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 389-394