Department: Company Organisation and Marketing and Market Research

Center: Facultad de Comercio y Relaciones Labora

Area: Marketing and Market Research

Research group: Market Intelligence and Marketing (IM2)

Email: itziar.oltra@uva.es

Doctor by the Universidad de Valladolid with the thesis Brands strategic decisions in social media marketingnds’ adoption, growth, and abandonment 2024. Supervised by Dr. Carmen Camarero Izquierdo, Dr. Rebeca San José Cabezudo.