INSTITUTO DE INVESTIGACIÓN EN MATEMÁTICA (IMUVA)
Instituto
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University of Ontario Institute of Technology
Oshawa, CanadáPublicaciones en colaboración con investigadores/as de University of Ontario Institute of Technology (4)
2019
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Fighting store brands through the strategic timing of pricing and advertising decisions
European Journal of Operational Research, Vol. 275, Núm. 2, pp. 635-647
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Vendor Management Inventory with consignment contracts and the benefits of cooperative advertising
European Journal of Operational Research, Vol. 272, Núm. 2, pp. 465-480
2017
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Assessing the profitability of cooperative advertising programs in competing channels
International Journal of Production Economics, Vol. 187, pp. 142-158
2008
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Investigating the relationship between advertising and pricing in a channel with private label offering: A theoretic model
Review of Marketing Science, Vol. 6