Organización de Empresas y Comercialización e Investigación de Mercados
Departamento
Universidad de Burgos
Burgos, EspañaPublicaciones en colaboración con investigadores/as de Universidad de Burgos (107)
2024
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Building consumer–brand relationships in the channel-mix era. The role of self–brand connection and product involvement
Journal of Product and Brand Management, Vol. 33, Núm. 1, pp. 76-90
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Implications of sedation during the use of noninvasive ventilation in children with acute respiratory failure (SEDANIV Study)
Critical care (London, England), Vol. 28, Núm. 1, pp. 235
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La omnicanalidad como palanca de empoderamiento de las consumidoras
AEMARK 2024. Actas del 35 Congreso Internacional de Marketing (Cuenca, 11-13 de septiembre de 2024)
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Navigating the Digital Era: Exploring Consumer Behavior Across Multiple Channels: A Review and Research Agenda
The Impact of Digitalization on Current Marketing Strategies (Emerald Group Publishing Ltd.), pp. 211-229
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Training entrepreneurs in culturally diverse countries. Influence of Social Norms on Entrepreneurial Intention
The International Journal of Management Education, Vol. 22, Núm. 3, pp. 1-14
2023
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Entrepreneurial Passion and SEW in Family Firms: The Role of the Founder and Effects on Performance
Academy of Management Proceedings, Vol. 23, Núm. 1
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Let it flow: the role of seamlessness and the optimal experience on consumer word of mouth in omnichannel marketing
Journal of Research in Interactive Marketing, Vol. 17, Núm. 1, pp. 1-18
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Social Simulation Models as Refuting Machines
JASSS, Vol. 26, Núm. 2
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Strategy sets closed under payoff sampling
Games and Economic Behavior, Vol. 138, pp. 126-142
2022
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"TEST TWO, CHOOSE THE BETTER" LEADS TO HIGH COOPERATION IN THE CENTIPEDE GAME
Journal of Dynamics and Games, Vol. 9, Núm. 4, pp. 461-498
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Are interactions between need for achievement and social networks the driving force behind entrepreneurial Intention? A trait activation story
Journal of Business Research, Vol. 149, pp. 65-76
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Creatividad organizativa y emociones
Bases biológicas, psicológicas y socioculturales de la creatividad (Los Libros de la Catarata), pp. 212-221
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Fast and Scalable Global Convergence in Single-Optimum Decentralized Coordination Problems
IEEE Transactions on Control of Network Systems, Vol. 9, Núm. 4, pp. 1937-1948
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Not a matter of shape: The influence of tool characteristics on electrodermal activity in response to haptic exploration of Lower Palaeolithic tools
American Journal of Human Biology, Vol. 34, Núm. 2
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Stability of strict equilibria in best experienced payoff dynamics: Simple formulas and applications
Journal of Economic Theory, Vol. 206
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¿Conectamos? El marketing relacional en la era del mix de canales
DOCFRADIS, Vol. 4
2021
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En la era de la combinación de canales, ¡conecta con el cliente!
AEMARK 2021: Actas del XXXII Congreso Internacional de Marketing (Jaén, 8-11 de septiembre de 2021)
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Inspiratory muscle training program using the powerbreath®: Does it have ergogenic potential for respiratory and/or athletic performance? a systematic review with meta-analysis
International Journal of Environmental Research and Public Health, Vol. 18, Núm. 13
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The effect of use, overuse, and appeal of mobile game app on add-ons purchases and players recruitment
Journal of Organizational and End User Computing, Vol. 33, Núm. 2, pp. 59-84
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The impact of social capital on entrepreneurial intention and its antecedents: Differences between social capital online and offline
BRQ Business Research Quarterly