Publicaciones en colaboración con investigadores/as de Universidad de Burgos (97)

2024

  1. Building consumer–brand relationships in the channel-mix era. The role of self–brand connection and product involvement

    Journal of Product and Brand Management, Vol. 33, Núm. 1, pp. 76-90

  2. Navigating the Digital Era: Exploring Consumer Behavior Across Multiple Channels: A Review and Research Agenda

    The Impact of Digitalization on Current Marketing Strategies (Emerald Group Publishing Ltd.), pp. 211-229

2023

  1. Let it flow: the role of seamlessness and the optimal experience on consumer word of mouth in omnichannel marketing

    Journal of Research in Interactive Marketing, Vol. 17, Núm. 1, pp. 1-18

  2. Social Simulation Models as Refuting Machines

    JASSS, Vol. 26, Núm. 2

  3. Strategy sets closed under payoff sampling

    Games and Economic Behavior, Vol. 138, pp. 126-142

2020

  1. Genetic algorithms for the scheduling in additive manufacturing

    International Journal of Production Management and Engineering (IJPME), Vol. 8, Núm. 2, pp. 59-63

  2. Have an omnichannel seamless interaction experience! Dimensions and effect on consumer satisfaction

    Journal of Marketing Management, Vol. 36, Núm. 17-18, pp. 1731-1761

  3. Online and Face-to-Face Social Networks and Dispositional Affectivity. How to Promote Entrepreneurial Intention in Higher Education Environments to Achieve Disruptive Innovations?

    Frontiers in Psychology, Vol. 11

  4. Stability for best experienced payoff dynamics

    Journal of Economic Theory, Vol. 185

  5. The Path between Personality, Self-Efficacy, and Shopping Regarding Games Apps

    Journal of Theoretical and Applied Electronic Commerce Research, Vol. 15, Núm. 2, pp. 59-75

  6. The role of omnichannel tendency in digital information processing

    Online Information Review, Vol. 44, Núm. 7, pp. 1347-1367