Publicaciones en colaboración con investigadores/as de Universidad de Burgos (107)

2024

  1. Building consumer–brand relationships in the channel-mix era. The role of self–brand connection and product involvement

    Journal of Product and Brand Management, Vol. 33, Núm. 1, pp. 76-90

  2. Implications of sedation during the use of noninvasive ventilation in children with acute respiratory failure (SEDANIV Study)

    Critical care (London, England), Vol. 28, Núm. 1, pp. 235

  3. La omnicanalidad como palanca de empoderamiento de las consumidoras

    AEMARK 2024. Actas del 35 Congreso Internacional de Marketing (Cuenca, 11-13 de septiembre de 2024)

  4. Navigating the Digital Era: Exploring Consumer Behavior Across Multiple Channels: A Review and Research Agenda

    The Impact of Digitalization on Current Marketing Strategies (Emerald Group Publishing Ltd.), pp. 211-229

  5. Training entrepreneurs in culturally diverse countries. Influence of Social Norms on Entrepreneurial Intention

    The International Journal of Management Education, Vol. 22, Núm. 3, pp. 1-14