Company Organisation and Marketing and Market Research
Department
Universidad de Murcia
Murcia, EspañaPublications in collaboration with researchers from Universidad de Murcia (10)
2024
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Pediatric clinical simulation and student satisfaction survey in medical degree
Educacion Medica, Vol. 25, Núm. 5
2021
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A multi-criteria procedure in new product development using different qualitative scales
Applied Soft Computing, Vol. 106
2020
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Is the formalization of NPD collaboration productive or counterproductive? Contingent effects of trust between partners
BRQ Business Research Quarterly, Vol. 24, Núm. 1, pp. 2-18
2019
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The conjoint effect of front-label claims’ surface size and distance-to-center on customers’ visual attention and emotional response
Journal of Applied Packaging Research, Vol. 11, Núm. 3, pp. 44-56
2018
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Effects of Collaborative Communication on NPD Collaboration Results: Two Routes of Influence
Journal of Product Innovation Management, Vol. 35, Núm. 2, pp. 184-208
2017
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NPD collaboration in an asymmetrical investment context: A relational view
Journal of Engineering and Technology Management - JET-M, Vol. 45, pp. 1-17
2012
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Do switching costs really provide a first-mover advantage?
Marketing Intelligence and Planning, Vol. 30, Núm. 2, pp. 165-187
2004
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Criteria employed for go/no-go decisions when developing successful highly innovative products
Industrial Marketing Management, Vol. 33, Núm. 4, pp. 307-316
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Technology newness and impact of Go/No-Go criteria on new product success
Marketing Letters, Vol. 15, Núm. 2-3, pp. 81-97
2001
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La decisión empresarial de desinversión en los productos
Cuadernos de administración, Vol. 17, Núm. 25, pp. 121-148