Departamento
Organización de Empresas y Comercialización e Investigación de Mercados
Artículos (12) Publicaciones en las que ha participado algún/a investigador/a
2024
-
Analysis of academic results from implementation of a flipped learning methodology in a subject in higher engineering education
European Journal of Education, Vol. 59, Núm. 2
-
Análisis cuantitativo de riesgos utilizando "MCSimulRisk" como herramienta didáctica
Dirección y organización: Revista de dirección, organización y administración de empresas, Núm. 82, pp. 87-99
-
Awareness, adoption readiness and challenges of railway 4.0 technologies in a developing economy
Heliyon, Vol. 10, Núm. 4
-
Bajar la voz
El Cronista del Estado Social y Democrático de Derecho, Núm. 112, pp. 148-151
-
Beyond probability-impact matrices in project risk management: A quantitative methodology for risk prioritisation
Humanities and Social Sciences Communications, Vol. 11, Núm. 1
-
Building consumer–brand relationships in the channel-mix era. The role of self–brand connection and product involvement
Journal of Product and Brand Management, Vol. 33, Núm. 1, pp. 76-90
-
Knowledge integration in family firms: Understanding the nexus between familiness and organizational effectiveness
European Management Review, Vol. 21, Núm. 1, pp. 150-165
-
National football leagues as a source of soft power
Leisure Studies
-
Once upon a game: boosting brand storytelling through gamification
Journal of Product and Brand Management, Vol. 33, Núm. 6, pp. 717-732
-
Public Transport and Accessible Tourism: Analysis in a Spanish UNESCO World Heritage City
Journal of Urban Planning and Development, Vol. 150, Núm. 1
-
SIMULATION-BASED APPROACH FOR MULTIPROJECT SCHEDULING BASED ON COMPOSITE PRIORITY RULES
International Journal of Simulation Modelling, Vol. 23, Núm. 1, pp. 29-40
-
What's behind the jpg? Understanding consumer adoption of non-fungible tokens
International Journal of Consumer Studies, Vol. 48, Núm. 2