Capítulos de Libro (2) Publicaciones en las que ha participado algún/a investigador/a

2024

  1. Navigating the Digital Era: Exploring Consumer Behavior Across Multiple Channels: A Review and Research Agenda

    The Impact of Digitalization on Current Marketing Strategies (Emerald Group Publishing Ltd.), pp. 211-229

  2. Typology of Firms by Innovation Performance: A Cluster Analysis of a Regional Innovation System

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 148-156