Departamento
Organización de Empresas y Comercialización e Investigación de Mercados
Capítulos de Libro (2) Publicaciones en las que ha participado algún/a investigador/a
2024
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Navigating the Digital Era: Exploring Consumer Behavior Across Multiple Channels: A Review and Research Agenda
The Impact of Digitalization on Current Marketing Strategies (Emerald Group Publishing Ltd.), pp. 211-229
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Typology of Firms by Innovation Performance: A Cluster Analysis of a Regional Innovation System
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 148-156