Publicaciones en colaboración con investigadores/as de Universidad de Burgos (51)

2024

  1. A neural network approach for predicting corruption in public procurement

    European Journal of International Management, Vol. 22, Núm. 2, pp. 175-197

  2. Building consumer–brand relationships in the channel-mix era. The role of self–brand connection and product involvement

    Journal of Product and Brand Management, Vol. 33, Núm. 1, pp. 76-90

  3. Determinants of the use of European Structural and Investment Funds

    European Journal of Finance, Vol. 30, Núm. 4, pp. 430-455

  4. Navigating the Digital Era: Exploring Consumer Behavior Across Multiple Channels: A Review and Research Agenda

    The Impact of Digitalization on Current Marketing Strategies (Emerald Group Publishing Ltd.), pp. 211-229

2023

  1. Let it flow: the role of seamlessness and the optimal experience on consumer word of mouth in omnichannel marketing

    Journal of Research in Interactive Marketing, Vol. 17, Núm. 1, pp. 1-18

2022

  1. Are interactions between need for achievement and social networks the driving force behind entrepreneurial Intention? A trait activation story

    Journal of Business Research, Vol. 149, pp. 65-76

  2. Creatividad organizativa y emociones

    Bases biológicas, psicológicas y socioculturales de la creatividad (Los Libros de la Catarata), pp. 212-221

  3. Have European banks maintained their payout policy during the crisis? The role of scrip dividends

    International Journal of Finance and Economics, Vol. 27, Núm. 4, pp. 4619-4632

2019

  1. Las provisiones legales de la banca: lo que la verdad esconde

    AECA: Revista de la Asociación Española de Contabilidad y Administración de Empresas, Núm. 126, pp. 23-25

  2. What Drives M-Shoppers to Continue Using Mobile Devices to Buy?

    Journal of Marketing Theory and Practice, Vol. 27, Núm. 1, pp. 83-102

  3. What kind of video gamer are you?

    Journal of Consumer Marketing, Vol. 36, Núm. 1, pp. 218-227

2018

  1. Cómo influye el contexto omnicanal en el comportamiento del consumidor: una aplicación al sector de la moda

    Nuevos horizontes del marketing y de la distribución comercial (KRK), pp. 117-141