Comunicación Audiovisual y Publicidad
Saila
Université de Toulouse
Tolosa, FranciaUniversité de Toulouse-ko ikertzaileekin lankidetzan egindako argitalpenak (1)
2015
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A classification of branded entertainment based on psychological levels of processing
Engaging Consumers through Branded Entertainment and Convergent Media (IGI Global), pp. 22-52