Tell me what they are like and I will tell you where they buy. An analysis of omnichannel consumer behavior
- Rodríguez-Torrico, P.
- San José Cabezudo, R.
- San-Martín, S.
Journal:
Computers in Human Behavior
ISSN: 0747-5632
Year of publication: 2017
Volume: 68
Pages: 465-471
Type: Article