Dual effect of sensory experience: engagement vs diversive exploration

  1. Lashkova, M.
  2. Antón, C.
  3. Camarero, C.
Journal:
International Journal of Retail and Distribution Management

ISSN: 0959-0552

Year of publication: 2019

Volume: 48

Issue: 2

Pages: 128-151

Type: Article

DOI: 10.1108/IJRDM-09-2018-0204 GOOGLE SCHOLAR
Data source: Scopus