Department: Management and Marketing

Center: FAC CC EE Y EMPRESARIALES

Area: Marketing and Market Research

Research group: Market Intelligence and Marketing (IM2)

Email: carmen.anton@uva.es

Doctor by the Universidad de Valladolid with the thesis La adopción de innovaciones un estudio de sus factores determinantes 1996. Supervised by Dr. Jesús Gutiérrez Cillán.