
MARÍA DEL CARMEN
ANTÓN MARTÍN
Department: Management and Marketing
Center: FAC CC EE Y EMPRESARIALES
Area: Marketing and Market Research
Research group: Market Intelligence and Marketing (IM2)
Email: carmen.anton@uva.es
Doctor by the Universidad de Valladolid with the thesis La adopción de innovaciones un estudio de sus factores determinantes 1996. Supervised by Dr. Jesús Gutiérrez Cillán.