La estrategia empresarial de entrada en el mercadodeterminantes, dimensiones y resultados

Supervised by:

1. Ana Isabel Rodríguez Escudero Director
2. Jesús Gutiérrez Cillán Co-director

Defence university: Universidad de Valladolid

Defense date: 22 February 2008

Committee:

1. José Luis Munuera Alemán Chair
2. Óscar González Benito Secretary

Department: Company Organisation and Marketing and Market Research

Universidad: University of Valladolid

Type: Thesis