Department: Management and Marketing

Center: FAC CC EE Y EMPRESARIALES

Area: Marketing and Market Research

Research group: Market Intelligence and Marketing (IM2)

Email: jgcillan@uva.es

Doctor by the Universidad de Valladolid with the thesis La relación precio-calidad análisis teórico y evidencia empírica 1992. Supervised by Dr. Laurentino Bello Acebrón.