
JESÚS
GUTIÉRREZ CILLÁN
Department: Management and Marketing
Center: FAC CC EE Y EMPRESARIALES
Area: Marketing and Market Research
Research group: Market Intelligence and Marketing (IM2)
Email: jgcillan@uva.es
Doctor by the Universidad de Valladolid with the thesis La relación precio-calidad análisis teórico y evidencia empírica 1992. Supervised by Dr. Laurentino Bello Acebrón.