Criteria employed for go/no-go decisions when developing successful highly innovative products

  1. Carbonell-Foulquié, P.
  2. Munuera-Alemán, J.L.
  3. Rddríguez-Escudero, A.I.
Journal:
Industrial Marketing Management

ISSN: 0019-8501

Year of publication: 2004

Volume: 33

Issue: 4

Pages: 307-316

Type: Article

DOI: 10.1016/S0019-8501(03)00080-4 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus