Criteria employed for go/no-go decisions when developing successful highly innovative products

  1. Carbonell-Foulquié, P.
  2. Munuera-Alemán, J.L.
  3. Rddríguez-Escudero, A.I.
Revue:
Industrial Marketing Management

ISSN: 0019-8501

Année de publication: 2004

Volumen: 33

Número: 4

Pages: 307-316

Type: Article

DOI: 10.1016/S0019-8501(03)00080-4 GOOGLE SCHOLAR

Objectifs de Développement Durable