The consumer's relational commitment: Main dimensions and antecedents

  1. SanMartín Gutiérrez, S.
  2. Gutiérrez Cillán, J.
  3. Camarero Izquierdo, C.
Revue:
Journal of Retailing and Consumer Services

ISSN: 0969-6989

Année de publication: 2004

Volumen: 11

Número: 6

Pages: 351-367

Type: Article

DOI: 10.1016/J.JRETCONSER.2003.12.001 GOOGLE SCHOLAR