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Order, positioning, scope and outcomes of market entry
Rodríguez-Pinto, J.
Rodríguez-Escudero, A.I.
Gutiérrez-Cillán, J.
Journal
:
Industrial Marketing Management
ISSN
:
0019-8501
Year of publication
:
2008
Volume
:
37
Issue
:
2
Pages
:
154-166
Type
:
Article
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DOI:
10.1016/J.INDMARMAN.2006.12.002
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