Performance effects of involving lead users and close customers in new service development

  1. Carbonell, P.
  2. Rodriguez-Escudero, A.I.
  3. Pujari, D.
Aldizkaria:
Journal of Services Marketing

ISSN: 0887-6045

Argitalpen urtea: 2012

Alea: 26

Zenbakia: 7

Orrialdeak: 497-509

Mota: Artikulua

DOI: 10.1108/08876041211266440 GOOGLE SCHOLAR

Objetivos de desarrollo sostenible

Datuen iturria: Scopus