Performance effects of involving lead users and close customers in new service development
- Carbonell, P.
- Rodriguez-Escudero, A.I.
- Pujari, D.
ISSN: 0887-6045
Ano de publicación: 2012
Volume: 26
Número: 7
Páxinas: 497-509
Tipo: Artigo
Revista:
Journal of Services Marketing
