Segmenting and profiling attendees of a film festival

  1. Báez, A.
  2. Devesa, M.
Journal:
International Journal of Event and Festival Management

ISSN: 1758-2962,  1758-2954

Year of publication: 2014

Volume: 5

Issue: 2

Pages: 96-115

Type: Article

DOI: 10.1108/IJEFM-08-2013-0021 GOOGLE SCHOLAR
Data source: Scopus