La imagen de marca territorio de Castilla y León. Presencia y tratamiento en el periódico El Mundo

  1. Raquel Martínez Sanz
  2. Patricia Durántez Stolle
  3. Salomé Berrocal Gonzalo
Zeitschrift:
Razón y palabra

ISSN: 1605-4806

Datum der Publikation: 2015

Titel der Ausgabe: Ingeniería en comunicación social

Nummer: 90

Art: Artikel

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Andere Publikationen in: Razón y palabra

Zusammenfassung

A territory brand image is conditioned by the presence and attention received at the mass media (Capriotti, 2009). This article presents part of a public-financed research project made by the University of Valladolid, which explores the informative coverage and treatment of Castilla y León territory given by the Spanish press. In this case, we assess the attention paid to the region by El Mundo, one of the largest national daily newspapers.

Fuente de los datos: Dialnet