La imagen de marca territorio de Castilla y León. Presencia y tratamiento en el periódico El Mundo
ISSN: 1605-4806
Ano de publicación: 2015
Título do exemplar: Ingeniería en comunicación social
Número: 90
Tipo: Artigo
Outras publicacións en: Razón y palabra
Resumo
A territory brand image is conditioned by the presence and attention received at the mass media (Capriotti, 2009). This article presents part of a public-financed research project made by the University of Valladolid, which explores the informative coverage and treatment of Castilla y León territory given by the Spanish press. In this case, we assess the attention paid to the region by El Mundo, one of the largest national daily newspapers.