La campaña electoral en Internetplanificación, repercusión y viralización en Twitter durante las elecciones españolas de 2015

  1. Eva Campos-Domínguez
  2. Dafne Calvo
Journal:
Comunicación y sociedad

ISSN: 0188-252X 2448-9042

Year of publication: 2017

Issue: 29

Pages: 93-116

Type: Article

DOI: 10.32870/CYS.V0I29.6423 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: Comunicación y sociedad

Metrics

Cited by

  • Scopus Cited by: 25 (16-01-2024)
  • Dialnet Métricas Cited by: 25 (18-02-2024)
  • Dimensions Cited by: 11 (23-12-2023)

SCImago Journal Rank

  • Year 2017
  • SJR Journal Impact: 0.327
  • Best Quartile: Q2
  • Area: Communication Quartile: Q2 Rank in area: 143/471

CIRC

  • Social Sciences: B

Scopus CiteScore

  • Year 2017
  • CiteScore of the Journal : 0.6
  • Area: Communication Percentile: 39

Dimensions

(Data updated as of 23-12-2023)
  • Total citations: 11
  • Recent citations (2 years): 5
  • Field Citation Ratio (FCR): 4.79

Abstract

This study focuses on the partisan use of Twitter in the Spanish general election, 2015. The aim is to asses whether the strategy designed by the parties is equivalent to the result in terms of viralization. The methods used to study this social media were interviews to campaign managers and content analysis of messages published on the Internet. The results show that the strategy on Twitter is not successful when traditional media impact is not considered.