Fighting store brands through the strategic timing of pricing and advertising decisions

  1. Karray, S.
  2. Martín-Herrán, G.
Aldizkaria:
European Journal of Operational Research

ISSN: 0377-2217

Argitalpen urtea: 2019

Alea: 275

Zenbakia: 2

Orrialdeak: 635-647

Mota: Artikulua

DOI: 10.1016/J.EJOR.2018.11.066 GOOGLE SCHOLAR lock_openUVADOC editor
Datuen iturria: Scopus