Fighting store brands through the strategic timing of pricing and advertising decisions

  1. Karray, S.
  2. Martín-Herrán, G.
Revue:
European Journal of Operational Research

ISSN: 0377-2217

Année de publication: 2019

Volumen: 275

Número: 2

Pages: 635-647

Type: Article

DOI: 10.1016/J.EJOR.2018.11.066 GOOGLE SCHOLAR lock_openUVADOC editor
La source de données: Scopus