SOS to my followers! The role of marketing communications in reinforcing online travel community value during times of crisis

  1. Oltra González, I.
  2. Camarero, C.
  3. San José Cabezudo, R.
Revista:
Tourism Management Perspectives

ISSN: 2211-9736

Any de publicació: 2021

Volum: 39

Tipus: Article

DOI: 10.1016/J.TMP.2021.100843 GOOGLE SCHOLAR lock_openAccés obert editor
Font de les dades: Scopus