SOS to my followers! The role of marketing communications in reinforcing online travel community value during times of crisis

  1. Oltra González, I.
  2. Camarero, C.
  3. San José Cabezudo, R.
Revue:
Tourism Management Perspectives

ISSN: 2211-9736

Année de publication: 2021

Volumen: 39

Type: Article

DOI: 10.1016/J.TMP.2021.100843 GOOGLE SCHOLAR lock_openAccès ouvert editor
La source de données: Scopus