Brand deletion implementation: The effect on performance of context and process factors

  1. Temprano-García, V.
  2. Rodríguez-Escudero, A.I.
  3. Rodríguez-Pinto, J.
Journal:
European Management Journal

ISSN: 0263-2373

Year of publication: 2021

Volume: 39

Issue: 1

Pages: 147-161

Type: Article

DOI: 10.1016/J.EMJ.2020.07.002 GOOGLE SCHOLAR
Data source: Scopus