Brand deletion implementation: The effect on performance of context and process factors
ISSN: 0263-2373
Année de publication: 2021
Volumen: 39
Número: 1
Pages: 147-161
Type: Article
ISSN: 0263-2373
Année de publication: 2021
Volumen: 39
Número: 1
Pages: 147-161
Type: Article