Inspire me, please! The effect of calls to action and visual executions on customer inspiration in Instagram communications

  1. Oltra, I.
  2. Camarero, C.
  3. San José Cabezudo, R.
Journal:
International Journal of Advertising

ISSN: 0265-0487

Year of publication: 2022

Volume: 41

Issue: 7

Pages: 1209-1234

Type: Article

DOI: 10.1080/02650487.2021.2014702 GOOGLE SCHOLAR
Data source: Scopus