Inspire me, please! The effect of calls to action and visual executions on customer inspiration in Instagram communications

  1. Oltra, I.
  2. Camarero, C.
  3. San José Cabezudo, R.
Aldizkaria:
International Journal of Advertising

ISSN: 0265-0487

Argitalpen urtea: 2022

Alea: 41

Zenbakia: 7

Orrialdeak: 1209-1234

Mota: Artikulua

DOI: 10.1080/02650487.2021.2014702 GOOGLE SCHOLAR
Datuen iturria: Scopus