La actividad de los influencers y su encaje en el anteproyecto de Ley General de la Comunicación Audiovisual
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Universidad de Valladolid
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- Anxo Tato Plaza (dir.)
- Julio Costas Comesaña (dir.)
- Pablo I. Fernández Carballo- Calero (dir.)
- Francisco Torres Pérez (dir.)
- Sara Louredo Casado (dir.)
Editorial: Comares
ISBN: 978-84-1369-361-3
Ano de publicación: 2022
Páxinas: 185-200
Congreso: Congreso Internacional Carlos Fernández-Nóvoa "Nuevas tendencias en el derecho de la competencia y de la propiedad industrial" (3. 2021. Vigo)
Tipo: Achega congreso
Resumo
In recent years, we have witnessed the emergence and consolidation of influence marketing. This new form of advertising is in principle lawful and, like all other advertising activities, is subject to the relevant legislation in force, although practices contrary to the principle of authenticity are all too often detected. The pre legislator's concern about this phenomenon appears in the Preliminary Draft on General Audiovisual Communication Law, opening a debate on the advisability of incliding these agents in the scopeof the audiovisual sector.