Format and animation effectiveness on web advertisements: Banner has worn out?
- de Frutos-Torres, Belinda
- Sanchez-Valle, Maria
- Cunha, MM (coord.)
- Rocha, A (coord.)
ISBN: 978-989-20-0271-2
Datum der Publikation: 2006
Seiten: 333-350
Kongress: 1st Iberian Conference on Information Systems and Technologies
Art: Konferenz-Beitrag