Format and animation effectiveness on web advertisements: Banner has worn out?

  1. de Frutos-Torres, Belinda
  2. Sanchez-Valle, Maria
Liburua:
ACTAS DA 1A CONFERENCIA IBERICA DE SISTEMAS E TECNOLOGIAS DE INFORMACAO, VOL I
  1. Cunha, MM (coord.)
  2. Rocha, A (coord.)

ISBN: 978-989-20-0271-2

Argitalpen urtea: 2006

Orrialdeak: 333-350

Biltzarra: 1st Iberian Conference on Information Systems and Technologies

Mota: Biltzar ekarpena

GOOGLE SCHOLAR
Datuen iturria: WoS