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ELIAS
VEGA RIERA
PERSONAL INVESTIGADOR PREDOCTORAL FPI
Argitalpenak (3) ELIAS VEGA RIERA argitalpenak
2024
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Once upon a game: boosting brand storytelling through gamification
Journal of Product and Brand Management, Vol. 33, Núm. 6, pp. 717-732
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What's behind the jpg? Understanding consumer adoption of non-fungible tokens
International Journal of Consumer Studies, Vol. 48, Núm. 2
2023
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Customer Experience in Gamified Commercial Websites: The Impact of Game Difficulty and Gameplays
International Journal of Human-Computer Interaction, Vol. 39, Núm. 17, pp. 3346-3360