Publications (3) Publications de ELIAS VEGA RIERA

2024

  1. Once upon a game: boosting brand storytelling through gamification

    Journal of Product and Brand Management, Vol. 33, Núm. 6, pp. 717-732

  2. What's behind the jpg? Understanding consumer adoption of non-fungible tokens

    International Journal of Consumer Studies, Vol. 48, Núm. 2

2023

  1. Customer Experience in Gamified Commercial Websites: The Impact of Game Difficulty and Gameplays

    International Journal of Human-Computer Interaction, Vol. 39, Núm. 17, pp. 3346-3360