MARIA JOSE GARRIDO SAMANIEGO-rekin lankidetzan egindako argitalpenak (37)

2023

  1. Social and Financial Signalling to Increase Fundraising Revenue in Museums

    Journal of Nonprofit and Public Sector Marketing, Vol. 35, Núm. 2, pp. 144-164

2020

  1. The mixed effects of organization's and manager's social capital: Evidence from the case of museums

    Journal of Management and Organization, Vol. 26, Núm. 4, pp. 601-624

2019

  1. Does it pay off for museums to foster creativity? The complementary effect of innovative visitor experiences

    Journal of Travel and Tourism Marketing, Vol. 36, Núm. 2, pp. 144-158

  2. Relationship marketing in museums: influence of managers and mode of governance

    Public Management Review, Vol. 21, Núm. 10, pp. 1369-1396

  3. What to Do After Visiting a Museum? From Post-consumption Evaluation to Intensification and Online Content Generation

    Journal of Travel Research, Vol. 58, Núm. 6, pp. 1052-1063

2018

  1. A journey through the museum: Visit factors that prevent or further visitor satiation

    Annals of Tourism Research, Vol. 73, pp. 48-61

  2. Exploring the experience value of museum visitors as a co-creation process

    Current Issues in Tourism, Vol. 21, Núm. 12, pp. 1406-1425

  3. What Works in Facebook Content Versus Relational Communication: A Study of their Effectiveness in the Context of Museums

    International Journal of Human-Computer Interaction, Vol. 34, Núm. 12, pp. 1119-1134

2016

  1. Efficiency of web communication strategies: The case of art museums

    International Journal of Arts Management, Vol. 18, Núm. 2, pp. 42-62

2015

  1. Achieving effective visitor orientation in European museums. Innovation versus custodial

    Journal of Cultural Heritage, Vol. 16, Núm. 2, pp. 228-235

  2. How Strategic Purchasing Orientation and Transformational Leadership Impact Performance: The Mediating Role of Information and Communication Technologies

    Journal of Business-to-Business Marketing, Vol. 22, Núm. 4, pp. 269-292

2014

  1. Learning and relationship orientation: An empirical examination in European museums

    International Journal of Nonprofit and Voluntary Sector Marketing, Vol. 19, Núm. 2, pp. 92-109

2013

  1. Influence of information and communication technologies tools on purchasing orientation

    Communication Technologies: Societal Perspectives, Strategic Management and Impact on Business (Nova Science Publishers, Inc.), pp. 25-44

2012

  1. Determinants of brand equity in cultural organizations: The case of an art exhibition

    Service Industries Journal, Vol. 32, Núm. 9, pp. 1527-1549

  2. Fostering Innovation in Cultural Contexts: Market Orientation, Service Orientation, and Innovations in Museums

    Journal of Service Research, Vol. 15, Núm. 1, pp. 39-58

  3. Insights into innovation in european museums: The impact of cultural policy and museum characteristics

    Public Management Review, Vol. 14, Núm. 5, pp. 649-679

2011

  1. How cultural organizations' size and funding influence innovation and performance: The case of museums

    Journal of Cultural Economics, Vol. 35, Núm. 4, pp. 247-266

  2. Incentives, organisational identification, and relationship quality among members of fine arts museums

    Journal of Service Management, Vol. 22, Núm. 2, pp. 266-287

  3. Innovacion en los museos europeos. La orientacion al mercado como factor determinante

    Actas del 12.º Congreso de Economía de Castilla y León

  4. Innovación en los museos europeos. El efecto de las políticas públicas y de las características del museo

    Economía del patrimonio cultural: actas VII Congreso Internacional AR&PA 2010, Valladolid, 12, 13 y 14 de noviembre de 2010