BEATRIZ
URBANO LOPEZ DE MENESES
CATEDRATICOS DE UNIVERSIDAD
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Universidad San Jorge
Zaragoza, EspañaPublicaciones en colaboración con investigadores/as de Universidad San Jorge (2)
2017
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Social media as a means to access millennial wine consumers
International Journal of Wine Business Research, Vol. 29, Núm. 3, pp. 269-284
2015
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An Integral Sustainable Innovation and Communication Strategy: First Non-sulfited "Bierzo" Wine "Puerta del Viento" Case Study
Crafting Sustainable Wine Businesses: Concepts and Cases (Palgrave Macmillan), pp. 80-96