Publicaciones en colaboración con investigadores/as de Universidad de Murcia (10)

2024

  1. Pediatric clinical simulation and student satisfaction survey in medical degree

    Educacion Medica, Vol. 25, Núm. 5

2021

  1. A multi-criteria procedure in new product development using different qualitative scales

    Applied Soft Computing, Vol. 106

2020

  1. Is the formalization of NPD collaboration productive or counterproductive? Contingent effects of trust between partners

    BRQ Business Research Quarterly, Vol. 24, Núm. 1, pp. 2-18

2019

  1. The conjoint effect of front-label claims’ surface size and distance-to-center on customers’ visual attention and emotional response

    Journal of Applied Packaging Research, Vol. 11, Núm. 3, pp. 44-56

2018

  1. Effects of Collaborative Communication on NPD Collaboration Results: Two Routes of Influence

    Journal of Product Innovation Management, Vol. 35, Núm. 2, pp. 184-208

2017

  1. NPD collaboration in an asymmetrical investment context: A relational view

    Journal of Engineering and Technology Management - JET-M, Vol. 45, pp. 1-17

2012

  1. Do switching costs really provide a first-mover advantage?

    Marketing Intelligence and Planning, Vol. 30, Núm. 2, pp. 165-187

2004

  1. Criteria employed for go/no-go decisions when developing successful highly innovative products

    Industrial Marketing Management, Vol. 33, Núm. 4, pp. 307-316

  2. Technology newness and impact of Go/No-Go criteria on new product success

    Marketing Letters, Vol. 15, Núm. 2-3, pp. 81-97

2001

  1. La decisión empresarial de desinversión en los productos

    Cuadernos de administración, Vol. 17, Núm. 25, pp. 121-148