Departamento
Organización de Empresas y Comercialización e Investigación de Mercados
Publicaciones (11) Publicaciones en las que ha participado algún/a investigador/a
2024
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Analysis of academic results from implementation of a flipped learning methodology in a subject in higher engineering education
European Journal of Education, Vol. 59, Núm. 2
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Awareness, adoption readiness and challenges of railway 4.0 technologies in a developing economy
Heliyon, Vol. 10, Núm. 4
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Beyond probability-impact matrices in project risk management: A quantitative methodology for risk prioritisation
Humanities and Social Sciences Communications, Vol. 11, Núm. 1
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Building consumer–brand relationships in the channel-mix era. The role of self–brand connection and product involvement
Journal of Product and Brand Management, Vol. 33, Núm. 1, pp. 76-90
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Knowledge integration in family firms: Understanding the nexus between familiness and organizational effectiveness
European Management Review, Vol. 21, Núm. 1, pp. 150-165
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National football leagues as a source of soft power
Leisure Studies
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Navigating the Digital Era: Exploring Consumer Behavior Across Multiple Channels: A Review and Research Agenda
The Impact of Digitalization on Current Marketing Strategies (Emerald Group Publishing Ltd.), pp. 211-229
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Public Transport and Accessible Tourism: Analysis in a Spanish UNESCO World Heritage City
Journal of Urban Planning and Development, Vol. 150, Núm. 1
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SIMULATION-BASED APPROACH FOR MULTIPROJECT SCHEDULING BASED ON COMPOSITE PRIORITY RULES
International Journal of Simulation Modelling, Vol. 23, Núm. 1, pp. 29-40
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Typology of Firms by Innovation Performance: A Cluster Analysis of a Regional Innovation System
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 148-156
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What's behind the jpg? Understanding consumer adoption of non-fungible tokens
International Journal of Consumer Studies, Vol. 48, Núm. 2