The impact of customer relationship marketing on the firm performance: A Spanish case
- Camarero Izquierdo, C.
- Gutiérrez Cillán, J.
- San Martín Gutiérrez, S.
ISSN: 0887-6045
Argitalpen urtea: 2005
Alea: 19
Zenbakia: 4
Orrialdeak: 234-244
Mota: Artikulua