Evolución histórico–geográfica del ferrocarril en España: Temáticas y comunicación corporativa
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Universidad de Burgos
info
ISSN: 2474-6029, 2254-7207
Year of publication: 2021
Volume: 9
Pages: 99-114
Type: Article
More publications in: Revista Internacional de Ciencias Sociales Interdisciplinares
Abstract
The development of the railway in Spain began in the middle of the s. XIX as a service essentially for thetransport of goods. Little by little a multitude of companies appeared that spread, drawing a railway map with littleterritorially structure. In parallel, the strategic and corporate communication of the railroad developed especially fromthe appearance of Renfe in 1941. Prior to this fact, the concern for the image of this new transport system in the face ofsociety was practically nil, so its incidence was limited to the communication that the newspapers or magazines of thetime reflected on their pages. With the nationalization and the birth of the railway monopoly, both communicationstrategies and related advertising evolved, although it was not until the 1970s that true corporate image and productcampaigns began to be launched.