Diseño y análisis crítico del turismo a partir de dinámicas urbanas: Berlín bajo el eslogan “ni tan pobre ni tan sexy

Abstract

Berlin and tourism are two realities that are currently intertwined. The capital is the first city that has becomea brand image, whose uniqueness lies in the fact that it is not so much its monuments or its urbanism that attract but itsspirit, for instance, multiculturalism, street art or the disruption that led to the fall of the wall. There is no other scenarioin which the most intense moments of the 20th century can be appreciated as vividly as in Berlin. It also continues tocarry a lot of weight today, as many of the European policies that conditioned the continent during the last great worldeconomic crisis came, to some extent, from this city.Its most charismatic mayor Klaus Wowereit provided the first slogan in the line of those that would follow: "Berlin ispoor but sexy". Thanks in part to the tourism industry Berlin is much less poor than when this phrase was pronounced,but is it still sexy? The dynamics that fuel tourism are not always favorable to the city. Even though the city-state is tryingto put measures in place to curb the most harmful effects of urbanization, gentrification, and mass tourism, it has notbeen able to achieve a sustainable development so far. All the above has led to movements against tourism that weconsider, to be worth analyzing in this paper.