Determinants of influence and participation in the buying center. An analysis of Spanish industrial companies

  1. Garrido-Samaniego, M.J.
  2. Gutiérrez-Cillán, J.
Revue:
Journal of Business and Industrial Marketing

ISSN: 0885-8624

Année de publication: 2004

Volumen: 19

Número: 5

Pages: 320-336

Type: Révision

DOI: 10.1108/08858620410561051 GOOGLE SCHOLAR

Objectifs de Développement Durable

La source de données: Scopus